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PERPLEXITY CITATION DENSITY
94% cited vs 30% ChatGPT 3.1× conv.
Source: MarGen, 2026
Trend · Jun 24, 2026

Perplexity now cites 94% of answers

230M users, 8.2 sources/answer, 3.1× conversion vs organic.

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LLMS.TXT ADOPTION · 300K DOMAINS
DevTools ~65% B2B SaaS ~21% All domains 10.1% No measurable citation uplift detected · ALLMO 94k URLs
Method · Jun 21, 2026

The llms.txt debate: signal or theatre?

10% adoption, 0 measurable uplift. Google says no. We read all the data.

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AI OVERVIEWS PREVALENCE 2025–2026
24.6% 48%* Jan 25 Mar 26
*BrightEdge commercial verticals · Semrush 10M keyword dataset
Numbers · Jun 19, 2026

AI Overviews now touch 1 in 3 commercial queries

From 2% to 14% of transactional queries in 4 months. Seer's 2.4B impressions study.

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ADOBE × SEMRUSH · APR 28, 2026
Nov 2025 $1.9B Q1 2026 Cleared Apr 2026 Done AI traffic +269% YoY — Adobe buys the data layer to close the gap
Market · Jun 16, 2026

Adobe acquires Semrush for $1.9B — GEO era official

The deal puts a market price on GEO. What it means for the category.

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SEO ↔ AI CITATION OVERLAP COLLAPSE
75% mid-2025 17% Q1 2026 — Demand Local / BrightEdge
Data · Jun 12, 2026

SEO-to-AI citation overlap collapsed from 75% to 17%

Two separate channels now. Ranking #1 no longer predicts citation.

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GOOGLE AI MODE — GROWTH · I/O 2026
1B Launch Q3'25 I/O 2026 queries ×2 every quarter
Market · Jun 9, 2026

Google AI Mode crosses 1 billion users in its first year

Announced at I/O 2026. Queries doubling every quarter. Search agents launched.

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